Lifestyle & Niche Media Blog 4, Question 1 (March 2nd )

What is the appeal of lifestyle and niche cable TV networks and/or programming? How are these networks/programs managing to remain viable in the SVOD era? Limit: 7 responses

Lifestyle & Niche Media Blog 4, Question 2 (March 2nd)

How are magazines adapting to their audiences? What are some of the strengths of magazines and what are some of the challenges facing the magazine industry today? Limit: 7 responses

Lifestyle & Niche Media Blog 4, Question 3 (March 2nd)

How are brands and advertisers using social media influencers to target audiences? What are the pluses and minuses of using TikTokers, Instagram stars, and YouTubers to promote products?  Limit: 7 responses

TV Industry Blog 3, Question 1 (Feb. 16th)

What are some of the things linear broadcasting and cable networks are doing to attract and keep viewers? How have these efforts helped them compete with SVOD services? In 3 – 5 years, what do you expect the TV industry to look like and what role will broadcast/cable/streaming play?  Limit: 11 responses

TV Industry Blog 3, Question 2 (Feb. 16th)

Which two streaming services offer, or are developing, the best original TV series content? Which streaming services would benefit from creating more original content? Finally, do you think the streamers will eventually replace linear TV or continue to be a complementary/supplemental service for the majority of Americans?  Limit: 11 responses

Audience Metrics & Advertising Blog 2, Question 1 (Feb. 9th)

Given the changes in how audiences consume media, do ratings still matter? Why or why not? And are there alternative ways to better track media usage?  Limit: 11 responses

Audience Metrics & Advertising Blog 2, Question 2 (Feb. 9th)

How would you assess this year’s Super Bowl – from the commercials to the halftime show to the game itself? In this changing media environment, is the Super Bowl as influential as a showcase for advertisers, performers, and the NFL as it was in the past?  Limit: 11 responses