Welcome to the blog of Dr. Lisa Burns' Media Studies senior capstone class (2 pm section) at Quinnipiac University. If you're looking for the latest on media industry trends and insightful media analysis, you've come to the right place!
Wednesday, March 24, 2021
Celebrity & Sports Blog 7, Question 3 (March 30th)
Has sports media reached a tipping point in its
reliance on traditional/legacy media? What changes, if any, do you expect to
see over the next 3 – 5 years?Limit: 7 responses
Katie Dansereau PART 1 Like other types of entertainment content, sports media has begun to tap into the potential of streaming services. I expect over the next few years for sports media to expand its presence on streaming services, as streaming looks to pull in new viewers onto the platform.
Recently, new deals have been struck with sports media in regards to where sports content will be available. In “NHL Back on ESPN with 7-year Multiplatform Deal”, the article discusses the seven year deal between the NHL and ESPN, where over 1,000 games will be on ESPN+ per season (ESPN). This will be the first time the NHL will be on ESPN since its 1992-2004 run concluded, and according to NHL commissioner Gary Bettman, “sets a new standard in delivering our game to the most passionate and tech-savvy fans in sports in the ways they now demand and on the platforms they use” (ESPN). Deals like these set a new precedent for how sports content can be consumed, as more and more streaming services are branching out to get sports media available for viewers. Another interesting development for sports media and streaming is the ESPN+ add-on for Hulu subscribers. According to “ESPN+ on Hulu Launches”, Hulu subscribers can add ESPN+ to their streaming package for an additional $5.99 per month, which is a smart move when considering that 60% of Hulu subscribers identify as sports fans (News DMED). Because many subscribers identify as sports fans, one can assume that a significant number of them will be willing to pay the additional $5.99 to access the wide variety of sports content ESPN+ has to offer. In the future, I can imagine that there will be more bundle deals and ways to watch sports content seamlessly on streaming content.
However, as sports media turns its focus to streaming, the question of what will happen to the “multichannel TV bundle” is posed. According to “Wall Street Reacts to NFL Deals: “The End of the Bundle as We Know It””, the numbers of multichannel video subscribers is much lower than expected, closer to 20 million, as more and more sports content is made available outside the bundle (Szalai). As the deals continue to progress, we will see the shift from traditional media to streaming sports content. All of the changes regarding sports content on ESPN+, Paramount+, NBC’s Peacock, and even Tubi overall “puts an even more emphatic point on the streaming future” (Szalai). The shift to streaming will not happen overnight, but over the next few years I predict we will see users enjoying sports media on their streaming services, along with the flexibility that streaming allows with viewing sports content. As noted in “Sports fans, accept your streaming future”, over the next few years, as more sports content becomes exclusive on streaming services, sports fans will be in a “limbo” as they continue to pay for traditional sports media in addition to whatever extra streaming sports content (Epstein). Even newer streaming services like Paramount+ have made sports media an integral part of their platform, indicating the potential future sports have on streaming (Epstein).
Overall, sports media will see a continual shift onto streaming services, much like other forms of entertainment content. As streaming services have already struck deals with sports figureheads like NFL or WWE, it is clear that sports fans will have to subscribe to both traditional media and streaming services, or will have to turn to streaming services completely in order to access all of the sports content they want. Eventually, I believe there will be a total shift onto streaming, but I don’t think there will be a full transition over the next 3-5 years.
Epstein, Adam. “Sports Fans, Accept Your Streaming Future.” Quartz, Quartz, 25 Jan. 2021, qz.com/1962106/peacocks-moves-suggest-the-future-of-live-sports-will-be-streamed/. “NHL Back on ESPN with 7-Year Multiplatform Deal.” ESPN, ESPN Internet Ventures, 10 Mar. 2021, www.espn.com/nhl/story/_/id/31039351/nhl-back-espn-7-year-multiplatform-deal. Person. “ESPN+ on Hulu Launches.” DMED Media, Disney News, 10 Mar. 2021, dmedmedia.disney.com/news/espn+-on-hulu-launches. Szalai, Georg. “Wall Street Reacts to NFL Deals: ‘The End of the Bundle as We Know It’?” The Hollywood Reporter, 19 Mar. 2021, www.hollywoodreporter.com/news/wall-street-reacts-to-nfl-deals-the-end-of-the-bundle-as-we-know-it.
PT 1 I remember being a kid getting home from a tough day of school, and immediately turning on First Take on ESPN with Stephen A. and Skip Bayless. It was one of my favorite parts of the day. I would be so relieved that I was done with school and I could watch two people I like talk about sports which I also like, a lot. Things have changed since then, including myself, but if there is one thing that I have learned in this class, it’s that the media changes with the times before the times even have a chance to change. I remember there being youtube videos posted from ESPN with highlights from the show and others too. That was something my dad always talked to me about. There was no way to watch a show after it happened in his time as a kid. The sports world is moving strangely in this time of change, Stephen A (who is one of my favorites) now has his own show on ESPN + which is something that I think we will start to see a lot more of in the future. You can watch almost every rerun of every show during the day on espn and espn 2 on ESPN +. Also, it is a very accessible streaming service to attain since “For $5.99/month (or through The Disney Bundle) eligible subscribers with access to Hulu’s on-demand streaming library can enjoy ESPN+ on Hulu.” (Disney) ESPN has been making moves as well to broaden their audience. They now have NHL games since they signed a deal with the NHL on a 7 year deal. This is huge for the NHL since ESPN + touches “12 million subscribers… Hulu has 39.4 million” (ESPN) These kinds of numbers are going to help the NHL grow in a country where some sports are growing at a rapid pace.
PT 2 Marketability for athletes is something that will become more and more important within the next three to five years. Athletes have become some of the most followed people in the world since I was a kid. Social media networks are a very good judge to see if the athlete has enough of a reach to make them a centerpiece of their companies plans for advertising. Lionel Messi (who I am a big fan of) has the best global reach according to SportsProMedia “Messi, who tops the list with a total score of 115, has the broadest reach of any athlete, providing a platform for commercial partners like Adidas, Pepsi, Lays and Gatorade to engage with upwards of 157 million followers.” Athletes have more of a reach then they ever had which also means they are going to have new opportunities open up outside of sports. In the next 3 to 5 years I’m not sure mouch will change, although, in the next 15 to 20 years I think we will start to see a lot more athletes running for congress seats or even running for president. “NHL Back on ESPN with 7-Year Multiplatform Deal.” ESPN, ESPN Internet Ventures, 10 Mar. 2021, www.espn.com/nhl/story/_/id/31039351/nhl-back-espn-7-year-multiplatform-deal. carp, sam. “What Makes These the 50 Most Marketable Athletes?” SportsPro's 50 Most Marketable, 2 Oct. 2020, 50mm.sportspromedia.com/analysis/most-marketable-2020-messi-lebron-gauff-andreescu-endorsements/. Person. “ESPN+ on Hulu Launches.” DMED Media, Disney News, 10 Mar. 2021, dmedmedia.disney.com/news/espn+-on-hulu-launches.
Sports media is starting to jump on the streaming wagon like pretty much every other form of modern visual media. Television still remains the easiest and most prevalent way to watch sports, and seems to still be the way they’d prefer you watch it. However, in the next few years we may see a total transition to digital streaming instead. According to Hollywood Reporter, the NFL is giving networks a decade with a $100 Billion deal to work out how they are going to transition to a new streaming method of broadcast. I do think this symbolizes the beginning of the end for sports and their reliance on the traditional media. According to Quartz, sports is really the only thing left on television that is drawing reliable numbers. If the TV channels don't make a deal to start streaming they may see a drop in viewership. Additionally, if they choose to cast simultaneously on cable and streaming, they may see a significant drop in ratings as most of their customers may prefer streaming over the traditional media. As Hollywood Reporter mentioned, a lot of these deals may signify the end of the traditional multichannel television bundle. I believe that as soon as one company creates a significant sports presence in the streaming world, other companies will be forced to follow along. In the span of the next 3-5 years, I think one of the first things we’re going to see will be companies testing streaming on certain games. Perhaps the NFL will have one game a week that is shown exclusively on a streaming platform. They can then use the results from the viewership of that game to determine how they will continue with streaming sports in the future, and may eventually adopt a total transition to streaming. The greatest issue I see is the older viewers, the boomers, really. There are a lot of older people and a lot of them love sports, especially football. Moving to streaming will alienate a large part of their viewership. These are the people who didn't grow up with this technology, people who don’t know how to set up a livestream. Many of them don’t own smart tvs and probably never will. Companies may have to offer services that work like a cable company in the way that they show up at someones house, but instead of hooking up the cable they just set up a smart tv and show you how to use it. I personally know that if my father wasn’t there, then my mother would certainly never learn how to work anything like a smart tv. The next evolution of sports broadcasting will almost assuredly be its move to streaming, but it will take some time over the course of the next 5-10 years for them to find their comfort zone.
Epstein, A. (2021, January 25). Peacock’s moves suggest the future of live sports will be streamed. Quartz; Quartz. https://qz.com/1962106/peacocks-moves-suggest-the-future-of-live-sports-will-be-streamed/
Weprin, A. (2021, March 19). With $100B NFL Deal, TV Networks Keep One Foot In the Bundle and Another in Streaming. The Hollywood Reporter; https://www.hollywoodreporter.com/news/nfl-tv-streaming-analysis
Georg Szalai. (2021, March 19). Wall Street Reacts to NFL Deals: “The End of the Bundle as We Know It”? The Hollywood Reporter; https://www.hollywoodreporter.com/news/wall-street-reacts-to-nfl-deals-the-end-of-the-bundle-as-we-know-it
Sports media has always relied on traditional media. These include the cooperation and contracts with TV operators and conventional newspaper and magazine publishers with an online presence. The sports media market has increased significantly over the past decades. However, the emergence of advanced computer technologies and changes in people's preferences and habits are changing sports media increasingly. The paper will analyze the current and future trends in sports media and broadcasting and show the level of reliance on traditional media with a few relevant examples. The COVID-19 pandemic has forced most people to watch championships and leagues online via broadcasting and other media means. TV operators have long been considered leaders in broadcasting sports events and news. Nevertheless, the pandemic, new computer and Internet technologies, and new generations' roles make TV operators lose their share. The pressure of these factors results in the gaining significance of OTT (over-the-top). It is the term used for content being delivered via the Internet without requiring users to subscribe to a cable or a pay-TV service (Baer). OTT is referred to as streaming. GenZ and Gen Alpha do not use TV, and the next generations will also ignore this media. Some streaming services also require paid subscriptions, but it does not oppose the trend. Hence, these are expected to become prevalent over the next 3-5 years, taking the leading position and followed by TV operators and service providers. It is seen from the major traditional media that sports media is heavily reliant on them. A notable example is Yahoo!. Its sports rubrics discuss all the relevant issues and trends in the big sport, providing insights and valuable information. For instance, one article presents the real salary of the world's leading soccer player Messi. It is reported that he signed a contract with FC Barcelona worth 555,237,619 euro over four years, with an annual salary of 138 million euro including variables, a 115 million euro "renewal fee," and a 77 million loyalty bonus (Baer). The source of this information is the Spanish newspaper, El Mundo. This example shows that the traditional media serves as a means of conveying information and its sources. Therefore, sports media is heavily reliant on such information sources and traditional means of public communication.
Part 2 Another example is the articles on the business of sports published by Forbes. The recent Forbes article on the list of the world's most valuable sports teams in 2020 is another source of news and information sports media is highly reliant on. It provides an original rating of sports teams and experts' conclusions and opinions. Furthermore, the article discusses how the world's leading sports franchises are pandemic-resistant, explaining their revenues and factors affecting this resistance capability (Badenhausen). The modern target audience is likely to read such materials since they provide critical reflection and analysis on sports trends briefly. Therefore, sports media will continue relying on traditional media in online publications, newspapers, and magazines with sports rubrics and other sponsored or specialized materials. In conclusion, the sports media is to face some changes in the upcoming years due to the emergence of advanced technologies and new generations using the Internet. The role of streaming services is expected to increase and become greater than TV operators broadcasting sports events and presenting sports news. Other traditional media will maintain their role as the sources of information and insights on sports trends and tendencies.
Works Cited Badenhausen, Kurt. “The World's Most Valuable Sports Teams 2020.” Forbes, 31 July 2020, www.forbes.com/sites/kurtbadenhausen/2020/07/31/the-worlds-most-valuable-sports-teams-2020/?sh=7237000e3c74. Baer, Jack. “Lionel Messi's Barcelona Contract Got Leaked, and It's Bigger than Patrick Mahomes's $500 Million Deal.” Yahoo!Sports, 31 Jan. 2021, sports.yahoo.com/lionel-messi-fc-barcelona-contract-leaked-patrick-mahomes-500-million-deal-055104463.html. Mons, Jan Kees. “6 Powerful Trends in Sports Media and Broadcasting.” Sport Tomorrow, 21 Jan. 2020, sporttomorrow.com/6-main-trends-in-sports-media-and-broadcasting/.
Katie Dansereau
ReplyDeletePART 1
Like other types of entertainment content, sports media has begun to tap into the potential of streaming services. I expect over the next few years for sports media to expand its presence on streaming services, as streaming looks to pull in new viewers onto the platform.
Recently, new deals have been struck with sports media in regards to where sports content will be available. In “NHL Back on ESPN with 7-year Multiplatform Deal”, the article discusses the seven year deal between the NHL and ESPN, where over 1,000 games will be on ESPN+ per season (ESPN). This will be the first time the NHL will be on ESPN since its 1992-2004 run concluded, and according to NHL commissioner Gary Bettman, “sets a new standard in delivering our game to the most passionate and tech-savvy fans in sports in the ways they now demand and on the platforms they use” (ESPN). Deals like these set a new precedent for how sports content can be consumed, as more and more streaming services are branching out to get sports media available for viewers. Another interesting development for sports media and streaming is the ESPN+ add-on for Hulu subscribers. According to “ESPN+ on Hulu Launches”, Hulu subscribers can add ESPN+ to their streaming package for an additional $5.99 per month, which is a smart move when considering that 60% of Hulu subscribers identify as sports fans (News DMED). Because many subscribers identify as sports fans, one can assume that a significant number of them will be willing to pay the additional $5.99 to access the wide variety of sports content ESPN+ has to offer. In the future, I can imagine that there will be more bundle deals and ways to watch sports content seamlessly on streaming content.
Katie Dansereau
DeletePART 2
However, as sports media turns its focus to streaming, the question of what will happen to the “multichannel TV bundle” is posed. According to “Wall Street Reacts to NFL Deals: “The End of the Bundle as We Know It””, the numbers of multichannel video subscribers is much lower than expected, closer to 20 million, as more and more sports content is made available outside the bundle (Szalai). As the deals continue to progress, we will see the shift from traditional media to streaming sports content. All of the changes regarding sports content on ESPN+, Paramount+, NBC’s Peacock, and even Tubi overall “puts an even more emphatic point on the streaming future” (Szalai). The shift to streaming will not happen overnight, but over the next few years I predict we will see users enjoying sports media on their streaming services, along with the flexibility that streaming allows with viewing sports content. As noted in “Sports fans, accept your streaming future”, over the next few years, as more sports content becomes exclusive on streaming services, sports fans will be in a “limbo” as they continue to pay for traditional sports media in addition to whatever extra streaming sports content (Epstein). Even newer streaming services like Paramount+ have made sports media an integral part of their platform, indicating the potential future sports have on streaming (Epstein).
Overall, sports media will see a continual shift onto streaming services, much like other forms of entertainment content. As streaming services have already struck deals with sports figureheads like NFL or WWE, it is clear that sports fans will have to subscribe to both traditional media and streaming services, or will have to turn to streaming services completely in order to access all of the sports content they want. Eventually, I believe there will be a total shift onto streaming, but I don’t think there will be a full transition over the next 3-5 years.
Epstein, Adam. “Sports Fans, Accept Your Streaming Future.” Quartz, Quartz, 25 Jan. 2021, qz.com/1962106/peacocks-moves-suggest-the-future-of-live-sports-will-be-streamed/.
“NHL Back on ESPN with 7-Year Multiplatform Deal.” ESPN, ESPN Internet Ventures, 10 Mar. 2021, www.espn.com/nhl/story/_/id/31039351/nhl-back-espn-7-year-multiplatform-deal.
Person. “ESPN+ on Hulu Launches.” DMED Media, Disney News, 10 Mar. 2021, dmedmedia.disney.com/news/espn+-on-hulu-launches.
Szalai, Georg. “Wall Street Reacts to NFL Deals: ‘The End of the Bundle as We Know It’?” The Hollywood Reporter, 19 Mar. 2021, www.hollywoodreporter.com/news/wall-street-reacts-to-nfl-deals-the-end-of-the-bundle-as-we-know-it.
PT 1
ReplyDeleteI remember being a kid getting home from a tough day of school, and immediately turning on First Take on ESPN with Stephen A. and Skip Bayless. It was one of my favorite parts of the day. I would be so relieved that I was done with school and I could watch two people I like talk about sports which I also like, a lot. Things have changed since then, including myself, but if there is one thing that I have learned in this class, it’s that the media changes with the times before the times even have a chance to change. I remember there being youtube videos posted from ESPN with highlights from the show and others too. That was something my dad always talked to me about. There was no way to watch a show after it happened in his time as a kid. The sports world is moving strangely in this time of change, Stephen A (who is one of my favorites) now has his own show on ESPN + which is something that I think we will start to see a lot more of in the future. You can watch almost every rerun of every show during the day on espn and espn 2 on ESPN +. Also, it is a very accessible streaming service to attain since “For $5.99/month (or through The Disney Bundle) eligible subscribers with access to Hulu’s on-demand streaming library can enjoy ESPN+ on Hulu.” (Disney) ESPN has been making moves as well to broaden their audience. They now have NHL games since they signed a deal with the NHL on a 7 year deal. This is huge for the NHL since ESPN + touches “12 million subscribers… Hulu has 39.4 million” (ESPN) These kinds of numbers are going to help the NHL grow in a country where some sports are growing at a rapid pace.
PT 2
DeleteMarketability for athletes is something that will become more and more important within the next three to five years. Athletes have become some of the most followed people in the world since I was a kid. Social media networks are a very good judge to see if the athlete has enough of a reach to make them a centerpiece of their companies plans for advertising. Lionel Messi (who I am a big fan of) has the best global reach according to SportsProMedia “Messi, who tops the list with a total score of 115, has the broadest reach of any athlete, providing a platform for commercial partners like Adidas, Pepsi, Lays and Gatorade to engage with upwards of 157 million followers.” Athletes have more of a reach then they ever had which also means they are going to have new opportunities open up outside of sports. In the next 3 to 5 years I’m not sure mouch will change, although, in the next 15 to 20 years I think we will start to see a lot more athletes running for congress seats or even running for president.
“NHL Back on ESPN with 7-Year Multiplatform Deal.” ESPN, ESPN Internet Ventures, 10 Mar. 2021, www.espn.com/nhl/story/_/id/31039351/nhl-back-espn-7-year-multiplatform-deal.
carp, sam. “What Makes These the 50 Most Marketable Athletes?” SportsPro's 50 Most Marketable, 2 Oct. 2020, 50mm.sportspromedia.com/analysis/most-marketable-2020-messi-lebron-gauff-andreescu-endorsements/.
Person. “ESPN+ on Hulu Launches.” DMED Media, Disney News, 10 Mar. 2021, dmedmedia.disney.com/news/espn+-on-hulu-launches.
Brendan McDonald
ReplyDeleteSports media is starting to jump on the streaming wagon like pretty much every other form of modern visual media. Television still remains the easiest and most prevalent way to watch sports, and seems to still be the way they’d prefer you watch it. However, in the next few years we may see a total transition to digital streaming instead. According to Hollywood Reporter, the NFL is giving networks a decade with a $100 Billion deal to work out how they are going to transition to a new streaming method of broadcast. I do think this symbolizes the beginning of the end for sports and their reliance on the traditional media. According to Quartz, sports is really the only thing left on television that is drawing reliable numbers. If the TV channels don't make a deal to start streaming they may see a drop in viewership. Additionally, if they choose to cast simultaneously on cable and streaming, they may see a significant drop in ratings as most of their customers may prefer streaming over the traditional media. As Hollywood Reporter mentioned, a lot of these deals may signify the end of the traditional multichannel television bundle. I believe that as soon as one company creates a significant sports presence in the streaming world, other companies will be forced to follow along. In the span of the next 3-5 years, I think one of the first things we’re going to see will be companies testing streaming on certain games. Perhaps the NFL will have one game a week that is shown exclusively on a streaming platform. They can then use the results from the viewership of that game to determine how they will continue with streaming sports in the future, and may eventually adopt a total transition to streaming. The greatest issue I see is the older viewers, the boomers, really. There are a lot of older people and a lot of them love sports, especially football. Moving to streaming will alienate a large part of their viewership. These are the people who didn't grow up with this technology, people who don’t know how to set up a livestream. Many of them don’t own smart tvs and probably never will. Companies may have to offer services that work like a cable company in the way that they show up at someones house, but instead of hooking up the cable they just set up a smart tv and show you how to use it. I personally know that if my father wasn’t there, then my mother would certainly never learn how to work anything like a smart tv. The next evolution of sports broadcasting will almost assuredly be its move to streaming, but it will take some time over the course of the next 5-10 years for them to find their comfort zone.
Epstein, A. (2021, January 25). Peacock’s moves suggest the future of live sports will be streamed. Quartz; Quartz. https://qz.com/1962106/peacocks-moves-suggest-the-future-of-live-sports-will-be-streamed/
Weprin, A. (2021, March 19). With $100B NFL Deal, TV Networks Keep One Foot In the Bundle and Another in Streaming. The Hollywood Reporter; https://www.hollywoodreporter.com/news/nfl-tv-streaming-analysis
Georg Szalai. (2021, March 19). Wall Street Reacts to NFL Deals: “The End of the Bundle as We Know It”? The Hollywood Reporter; https://www.hollywoodreporter.com/news/wall-street-reacts-to-nfl-deals-the-end-of-the-bundle-as-we-know-it
Alexander Hazarian
ReplyDeletePart 1
Sports media has always relied on traditional media. These include the cooperation and contracts with TV operators and conventional newspaper and magazine publishers with an online presence. The sports media market has increased significantly over the past decades. However, the emergence of advanced computer technologies and changes in people's preferences and habits are changing sports media increasingly. The paper will analyze the current and future trends in sports media and broadcasting and show the level of reliance on traditional media with a few relevant examples.
The COVID-19 pandemic has forced most people to watch championships and leagues online via broadcasting and other media means. TV operators have long been considered leaders in broadcasting sports events and news. Nevertheless, the pandemic, new computer and Internet technologies, and new generations' roles make TV operators lose their share. The pressure of these factors results in the gaining significance of OTT (over-the-top). It is the term used for content being delivered via the Internet without requiring users to subscribe to a cable or a pay-TV service (Baer). OTT is referred to as streaming. GenZ and Gen Alpha do not use TV, and the next generations will also ignore this media. Some streaming services also require paid subscriptions, but it does not oppose the trend. Hence, these are expected to become prevalent over the next 3-5 years, taking the leading position and followed by TV operators and service providers.
It is seen from the major traditional media that sports media is heavily reliant on them. A notable example is Yahoo!. Its sports rubrics discuss all the relevant issues and trends in the big sport, providing insights and valuable information. For instance, one article presents the real salary of the world's leading soccer player Messi. It is reported that he signed a contract with FC Barcelona worth 555,237,619 euro over four years, with an annual salary of 138 million euro including variables, a 115 million euro "renewal fee," and a 77 million loyalty bonus (Baer). The source of this information is the Spanish newspaper, El Mundo. This example shows that the traditional media serves as a means of conveying information and its sources. Therefore, sports media is heavily reliant on such information sources and traditional means of public communication.
Part 2
ReplyDeleteAnother example is the articles on the business of sports published by Forbes. The recent Forbes article on the list of the world's most valuable sports teams in 2020 is another source of news and information sports media is highly reliant on. It provides an original rating of sports teams and experts' conclusions and opinions. Furthermore, the article discusses how the world's leading sports franchises are pandemic-resistant, explaining their revenues and factors affecting this resistance capability (Badenhausen). The modern target audience is likely to read such materials since they provide critical reflection and analysis on sports trends briefly. Therefore, sports media will continue relying on traditional media in online publications, newspapers, and magazines with sports rubrics and other sponsored or specialized materials.
In conclusion, the sports media is to face some changes in the upcoming years due to the emergence of advanced technologies and new generations using the Internet. The role of streaming services is expected to increase and become greater than TV operators broadcasting sports events and presenting sports news. Other traditional media will maintain their role as the sources of information and insights on sports trends and tendencies.
Works Cited
Badenhausen, Kurt. “The World's Most Valuable Sports Teams 2020.” Forbes, 31 July 2020, www.forbes.com/sites/kurtbadenhausen/2020/07/31/the-worlds-most-valuable-sports-teams-2020/?sh=7237000e3c74.
Baer, Jack. “Lionel Messi's Barcelona Contract Got Leaked, and It's Bigger than Patrick Mahomes's $500 Million Deal.” Yahoo!Sports, 31 Jan. 2021, sports.yahoo.com/lionel-messi-fc-barcelona-contract-leaked-patrick-mahomes-500-million-deal-055104463.html.
Mons, Jan Kees. “6 Powerful Trends in Sports Media and Broadcasting.” Sport Tomorrow, 21 Jan. 2020, sporttomorrow.com/6-main-trends-in-sports-media-and-broadcasting/.