Wednesday, March 10, 2021

Music Blog 5, Question 1 (March 16th)

After years of declining sales, the music industry has seen revenue increases the past few years thanks to growth in streaming. Do you think the industry has finally found a way to adapt to the changes in ways people consume music? Do you think that revenue will continue to increase, flatten, or decline in the coming years? Limit: 7 responses

Music Blog 5, Question 2 (March 16th)

Which music streaming service has the most sustainable business model? And which one do you think is struggling?  Limit: 7 responses

Music Blog 5, Question 3 (March 16th)

What does it take for an artist to be successful in the music industry today? What are some of the different ways that artists have promoted themselves and their work? And do artists still need the backing of a major record label in order to succeed? Limit: 7 responses

Tuesday, February 23, 2021

Lifestyle & Niche Media Blog 4, Question 1 (March 2nd )

What is the appeal of lifestyle and niche cable TV networks and/or programming? How are these networks/programs managing to remain viable in the SVOD era? Limit: 7 responses

Lifestyle & Niche Media Blog 4, Question 2 (March 2nd)

How are magazines adapting to their audiences? What are some of the strengths of magazines and what are some of the challenges facing the magazine industry today? Limit: 7 responses

Lifestyle & Niche Media Blog 4, Question 3 (March 2nd)

How are brands and advertisers using social media influencers to target audiences? What are the pluses and minuses of using TikTokers, Instagram stars, and YouTubers to promote products?  Limit: 7 responses

Wednesday, February 10, 2021

TV Industry Blog 3, Question 1 (Feb. 16th)

What are some of the things linear broadcasting and cable networks are doing to attract and keep viewers? How have these efforts helped them compete with SVOD services? In 3 – 5 years, what do you expect the TV industry to look like and what role will broadcast/cable/streaming play?  Limit: 11 responses

Media Trends Blog 8, Question 1 (Thursday, April 15th)

What do you think is the most important trend that is cutting across all media industries and having the biggest impact on both professional...